CLIENT MARKETING PLANS

The Fenton Team is committed to offering their clients the very best in marketing in the real estate industry. This commitment stems from both a theoretical and pragmatic background in marketing. Esther Fenton has been a Realtor serving in the Alberni Valley for over 20 years. Chris Fenton has been a Realtor in the Alberni Valley for over 5 years and holds a Bachelor of Commerce from the University of Victoria, with a emphasis on Marketing. The team's Executive Unlicensed Assistant, Alana Bodnar, is both an administrator and professional photographer. All combined The Fenton Team offers the best real estate marketing expertise and insight in the Alberni Valley. This is evident by their standing as the Top Selling Real Estate Sales Team at Coast Realty Group in Port Alberni for 2008 and 2009.

The Fenton Team's Exclusive Marketing Plan revolves around the word system. This system starts with newspaper, direct mail, and numerous other print materials focusing on marketing to the Alberni Valley. Provincial, national and international markets are reached using websites, social media, and a network of online marketing. Finally, The Fenton Team's proprietary business network of Realtors and prospective Buyers and Sellers rounds out this holistic marketing system. It cannot be emphasized enough that The Fenton Team's success is not the result of the components, but an overall strategic marketing system making it next to impossible to duplicate. Central to the system is a consistent, professional and cutting edge marketing image.

The Fenton Team's Exclusive Marketing Plan consists of two parts: those components that every listing receives; and those components that are used to tailor the marketing plan to the property. While it would be impractical to list every component of the plan, some of the key components include:

• Listing on the Multiple Listings Service (MLS)
• Exposure to The Fenton Team's Proprietary Business Network
• Exposure to the Coast Realty Group Referral Network
• Exposure to all other local Realtors through the weekly MLS Tour
• Professionally designed colour feature sheets
• Professional interior and exterior photography
• Exposure on three websites - Realtor.ca, CoastRealty.com, AlberniValleyRealEstate.com
• Exposure on Social Networking sites
• Professional designed weekly colour, local newspaper ads

The Fenton Team uses their experience and knowledge to create the Real Estate Marketing Plan best suited to your property. The team is always open to discussion with their clients about various advertising options.