Project Marketing Plans

Never in the history of real estate sales has marketing been so critical to the success of a real estate sales team and nowhere are marketing skills more important that in Real Estate Project Marketing. The Fenton Team has long recognized this fact. In 2007 Chris Fenton, took a leave of absence from the top producing team, to pursue a Bachelor of Commerce from the University of Victoria. In his absence, Esther Fenton, built The Fenton Team into the Number 1 Top Selling Team at Coast Realty Group Port Alberni for both 2008 and 2009. Chris has rejoined the team with a degree in which he focused heavily on Marketing and eBusiness. Now the three person team, who also include a Executive Unlicensed Assistant and Professional Photographer, are perfectly suited to market small, medium, or large scale projects. The Fenton Team simply has the best combination of knowledge, experience and skills to successfully market real estate project in the Alberni Valley.

The Fenton Team recognizes that every project is unique. They will work with Real Estate Developers to put together a holistic marketing plan best suited to the development, and its associated target market.

The Fenton Team's detailed Marketing Planning Process includes:

1. Objectives (derived from SWOT Analysis)
2. Marketing Strategy
3. Marketing Mix (by target market)
   1. Product
   2. Pricing
   3. Advertising
4. Implementation

In addition to detailed information The Fenton Team works with professional Graphic and Web Designers to create an appropriate cutting-edge brand image, a wide array of print materials and a project website for all Real Estate Projects. Finally, The Fenton Team is much more than a marketing team, they are a team of Professional Realtors who provide exception service and utilize their energy and The Fenton Team's Proprietary Business Network to see the job through from beginning to end.